This weekend, I was going outdoors, and knew it was going to be hot. I decided to take a large amount of water with me, so I went into my cabinet to grab the biggest drink container I could find. What I found impressed me. I found my 32 oz. sports bottle from Doylestown Rock Climbing Gym.
This impressed me because I hadn’t been to this gym since my son’s 8th birthday (perhaps even younger). It immediately brought back memories of the birthday party, including the many friends that came. I no longer live in Pennsylvania, or I might have just gone to the gym with the boys for “old times'” sake.
The power of promotional products is real. I kept this water bottle because it was reliable and never broke. I kept it because it was functional. I kept it because I liked the design. I kept it because it had meaning to me from the party even though I was not tied to the brand. I kept it and, even though I didn’t use it every day, I saw it often. I’ve used it several times over the last few years, but it was a stark reminder to me of the power of promotional products when I saw it most recently.
We work in a fun industry with great products that have a lasting impact. Promotional products create lasting impressions. Promotional products work.
